2018 Association for Strategic Planning Conference

The Brightline™ Initiative is a key partner of the 2018 Association for Strategic Planning (ASP) Annual Conference. Our executive director, Ricardo Vargas, is one of the keynote speakers.

Before the event, on April 16, Vargas will also present a webinar speaking about the results of Brightline/Economist research and the Guiding Principles to connect Strategy Design with Strategy Delivery.

Bridging the Strategy Execution Gap

Across sectors of our disrupted economy, there is growing awareness that, as key leaders formulate strategy for their organizations, a gap in understanding, performance, and execution often occurs for those charged with implementing the initiatives flowing from the strategy. This gap invariably translates into unwanted costs, lost opportunities and the failure to execute.

Strategic planning and management practitioners, consultants and academicians share a strong interest in mitigating problems that arise when a well-planned strategy fails at execution. In fact, many other professionals share our identical interest (e.g. project management, talent development, quality, finance, strategic alliance, business architecture, risk, organizational design, marketing and communications, constituent/community engagement, philanthropy, program evaluators etc.). Specific objectives for the conference are to feature a cross-section of professional perspectives, learn from every person who attends the conference, and ultimately report out the insights captured.

Keynotes

Ismael Roig – Senior Vice President & Chief Strategy Officer, Archer Daniels Midland Company

Daniel Kotecki – Assistant Vice President, Operational Excellence, Cancer Treatment Centers of America (CTCA)

Ricardo Vargas – Executive Director, Brightline Initiative

Webinar

Before the event, on April 16, Vargas will also present a webinar speaking about the results of Brightline/Economist research and the Guiding Principles to connect Strategy Design with Strategy Delivery.

The webinar registration link will be available soon.