Discover ourResources

Books  |  6 September 2023

The Digital Transformation Playbook

What You Need to Know and Do

Second edition – An indispensable resource for you and your organization as you embark on the exciting and challenging journey of digital transformation

Workbooks  |  4 February 2020

Surprise, Surprise! A workbook for finding the keys to resilience in your strategic initiatives

This workbook helps you to explore why your organization is surprised in the first place, and how you can handle your surprises more effectively.

Articles  |  24 January 2020

Avoiding strategic surprises: beware of the lurkers!

The most challenging surprises in strategic projects are those that have been hiding in plain sight from the beginning.

Case Studies  |  9 December 2019

Reykjavik Energy Group

How An Icelandic Energy And Utility Company Realized Its Strategic Vision

Near two-thirds of Iceland’s population depends on Reykjavik Energy Group (REG) to provide electricity, geothermal water for heating and cold water for consumption and firefighting as well as wastewater systems and fiber-optic network.

Books  |  14 November 2019

Characterizing the Gap Between Strategy and Implementation

The last century has witnessed a rapid increase in global population, mobility, urbanization, and commerce. What should be our response to this age of connected complexity as practitioners, thought leaders, and researchers? These times push...

Case Studies  |  8 November 2019

Built For Speed: How Swift Strategy Execution is Improving the Lives of UAE Citizens

UAE Vision 2021 is an initiative that aims to make the United Arab Emirates (UAE) a world-leading country. Here are some of the principles that helped them successfully complete 40+ high-priority challenges under a 100-day deadline. 

Articles  |  9 September 2019

Research Highlight – Workshops on better managing surprises in strategy implementation

Brightline and the Technical University of Denmark (DTU) are currently working with teams of senior managers to fine-tune and validate a set of workshop tools that allows strategy professionals to understand how their organization manages...

Infographics  |  21 August 2019

Engaged Leaders Make Stronger Companies

What does it mean to be a role model in a leading organization? To answer that question, we can look to strategy implementation leaders—organizations that can adapt to new or unexpected markets, move ahead of their competition, and...

Articles  |  27 May 2019

Surprise: leveraging the unexpected in strategy implementation

Research suggests approaches to enhance practitioners' improvisational abilities

We love to emphasise the importance of details in strategy planning. This leads to a false confidence that all we need to do is “push the button” and lean back to watch our strategy implementation unfold.

Reports  |  13 April 2019

Testing Organizational Boundaries to Improve Strategy Execution

Culture beats structure. To discover how organizations can change how they work and optimize their strategic execution, Harvard Business Review Analytic Services surveyed 1,636 executives worldwide. Read the findings.

Videos  |  10 March 2019

Brightline at Davos WEF 19 – Interview with Ricardo Vargas, executive director, Brightline Initiative

Ricardo Vargas, executive director, Brightline Initiative: "People and technology must work together to frame the future"

Videos  |  26 February 2019

Highlights - Brightline Initiative at the Global Peter Drucker Forum 2018 in Vienna

Brightline Initiative partnered with the world’s leading management conference—the Global Peter Drucker Forum, its 10th-anniversary edition. The event was held at the Imperial Palace in Vienna (Austria). The Forum’s main theme was...

Case Studies  |  21 February 2019

Food for Thought: How a Century-old Agro-giant Re-imagined its Business Strategy

Faced with mounting global competition, smaller profit margins and a more tech-savvy consumer Archer Daniels Midland (ADM) needed to find other ways of growing beyond geographic expansion. But maneuvering a century-old global commodities...

Videos  |  19 February 2019

Brightline at Davos WEF 19 - Panel on "Humans 2.0 - Designing & implementing a future proof strategy

In this panel, global leaders expressed their views on the latest technological trends and their impact on human dimension and implementation of strategy.

Videos  |  19 February 2019

Highlights - Brightline Initiative@WEF Davos 2019 - Design and Implement a Future-Proof Strategy

How will technology change the future of the workforce? What strategies should leaders pursue to make the most out of the human capital in their organizations? How should short-term and long-term horizons in an era of such change and...

Articles  |  11 February 2019

The Brightline Initiative is exploring how humans can thrive in the digital age

With technology continuing to grow in speed and capability, it is critical that leaders are able to exhibit the attributes that can’t be replicated by artificial intelligence in order to remain successful