Interview with Debbie Summerville – Driving Sustainable Innovation
Embracing Continuous Innovation in a Competitive Landscape
Summerville emphasizes the importance of sustainable innovation as a continuous process rather than a sporadic event.
In celebration of the new PMI | Brightline +Thinkers50 book "Driving Sustainable Innovation: How to Do Well While Doing Good," we interviewed some of the book contributors to explore what leaders can do to drive and change their organizations through the lens of sustainability and innovation.
Debbie Summerville, Director of Customer Success at Meisterplan USA, is one of the authors of the chapter "How to Sustainably Innovate by Continuously Focusing on the Utilization of Your Experts."
Watch the interview
In this interview, Alice discusses the importance of sustainability across an entire organization rather than just in a specialized team. It emphasizes that understanding and integrating sustainability is not just a compliance issue but a fundamental aspect that impacts every part of the business. The conversation highlights that many organizations are at a tipping point where they have made some progress on sustainability, often limited to certain areas or with only specific individuals involved.
The key message is that organizations need to broaden their approach to sustainability by involving more people and expanding accountability and responsibility throughout the company. This shift is crucial for effectively addressing sustainability challenges and integrating sustainable practices into all aspects of business operations. She also suggests that this change can be driven by clear communication, understanding the value of sustainability, and recognizing its impact on the business as a whole.
All interviews
These are the book contributors we interviewed to explore what leaders can do to drive and change their organizations through the lens of sustainability and innovation.
You can watch all interviews on the book playlist on Youtube.
Published on 20 August 2024