Interview with Jan Mattsson – Driving Sustainable Innovation
Embracing Sustainable Innovation: A Startup Imperative
In this conversation with Jan Mattson, we explore how startups can play a pivotal role in driving sustainable innovation.
In celebration of the new PMI | Brightline +Thinkers50 book "Driving Sustainable Innovation: How to Do Well While Doing Good," we interviewed some of the book contributors to explore what leaders can do to drive and change their organizations through the lens of sustainability and innovation.
Jan Mattsson, Co-founder and Chairman at Everimpact, is the author of the chapter “For Sustainability, Work With Startups to Innovate!”
Watch the interview
In this conversation with Jan Mattson, we explore how startups can play a pivotal role in driving sustainable innovation. Jan emphasizes that startups' agility, creativity, and passion for change are key assets that can be harnessed to tackle the world's pressing social and environmental challenges.
While larger corporations often struggle with innovation due to bureaucracy, they can benefit immensely from partnering with startups. Jan highlights the importance of collaboration between these entities, citing numerous examples where such partnerships have led to successful outcomes. Jan shares experiences from two startups, highlighting the cultural differences and commonalities in global collaborations.
The discussion delves into the procurement processes within the public and private sectors, suggesting that by adopting more flexible and innovative tender practices, organizations can discover cutting-edge solutions that offer significant environmental benefits.
Jan concludes with a call to action for the widespread adoption of practices that encourage sustainable innovation, believing that through concerted effort and collaboration, it is possible to overcome the challenges we face and pave the way for a more sustainable future.
All interviews
These are the book contributors we interviewed to explore what leaders can do to drive and change their organizations through the lens of sustainability and innovation.
You can watch all interviews on the book playlist on Youtube.
Published on 20 August 2024