Discover ourResources
125 resources found
Videos
|
25 June 2018
Brightline's Principle #8 – Check ongoing initiatives before committing to new ones
Resist the temptation to declare victory too soon!. With the right governance, leadership, rigor, and reporting capabilities in place, you can regularly evaluate your portfolio of strategic initiatives. Watch the video.
Videos
|
24 June 2018
Brightline's Principle #7 – Demonstrate bias toward decision-making and own the decisions you make
Follow your decisions through to delivery! Commit to making strategic decisions rapidly. Move quickly to correct course, reprioritize, and remove roadblocks. Watch the video.
Videos
|
23 June 2018
Brightline's Principle #6 – Promote team engagement and effective cross-business cooperation
Beware of the “frozen middle!”. Gain genuine buy-in from middle and line managers by engaging and activating them as strategy champions rather than just as managers and supervisors. Watch the video.
Videos
|
22 June 2018
Brightline's Principle #5 – Be bold, stay focused and keep it as simple as possible
Encourage smart simplicity! Initiating or rapidly reacting to dramatic changes in the business environment is an increasingly important capability for success. Watch the video.
Videos
|
21 June 2018
Brightline's Principle #4 – Leverage insight on customers and competitors
Don’t forget to look outside!. Continue to monitor customer needs, collect competitor insight, and monitor the market landscape for major risks, unknowns, and dependencies. Watch the video.
Videos
|
20 June 2018
Brightline's Principle #3 – Dedicate and mobilize the right resources
Inspire and assign the right people to get the job done! Actively balance “running the business” and “changing the business” by selecting and securing the right resources for each — they often have different needs. Watch the...
Videos
|
19 June 2018
Brightline's Principle #2 – Accept that you’re accountable for delivering the strategy you designed
Do not underestimate entropy! The orchestration required to succeed in today’s fast-changing and complex business environment is enormous. Watch the video.
Videos
|
18 June 2018
Brightline's Principle #1 – Acknowledge that strategy delivery is just as important as strategy design
Strategy delivery doesn’t just happen automatically once it is designed! The importance of active and visible leadership cannot be overstated. Watch the video.
Case Studies
|
8 June 2018
NASA’s Down-To-Earth Principles Deliver Positive Strategic Outcomes
Not every organization is preparing for future trips to Mars or searching for planets well beyond our solar system. But while the National Aeronautics and Space Administration (NASA) pursues these and additional otherworldly ambitions, its...
Videos
|
23 May 2018
Workshop at TED 2018: “Do you have what it takes to escape the room?”
Watch the video. Brought to you by TED in partnership with The Brightline Initiative.
Articles
|
16 May 2018
If your strategy isn’t working you probably need more than a reorg
We’ve all seen it: A corporation’s strategy isn’t panning out and, as a result, the executive team announces a reorganization (reorg). In the face of failed strategic change, reorgs are a common solution.
Case Studies
|
11 May 2018
How a Focus on Culture, Talent, Metrics and Technology Drives the American Red Cross’s Strategy
Every year, the American Red Cross responds to an average of 64,000 disasters, provides 40% of the country’s blood supply, trains nearly 5.9 million people in first aid and CPR, and offers more than 110,000 military families emergency...
Videos
|
23 April 2018
Brightline Initiative at Web Summit 2017
Watch the video. Brought to you by the Brightline Initiative.
Videos
|
23 April 2018
Brightline's Dinner at Web Summit 2017
Watch the video. Brought to you by the Brightline Initiative.
Videos
|
23 April 2018
Why Great Ideas Fail and How to Make Sure They Don't – Brightline's Workshop at Web Summit 2017
Watch the video. Brought to you by the Brightline Initiative.
Case Studies
|
23 April 2018
How Saudi Telecom Is Reinventing Itself Through Smart Strategy Delivery
Saudi Arabia’s telecommunications industry is in the midst of a seismic shift. Saudi Telecom (STC) has responded to this changing climate with bold moves, including a new business strategy that focuses on growth in several key areas and...