Brightline's Principle #1 – Acknowledge that strategy delivery is just as important as strategy design

Strategy delivery doesn’t just happen automatically once it is designed!

The importance of active and visible leadership cannot be overstated. You invest substantial resources, creative time, and energy in designing the right strategy. You need to give equal priority and attention to delivering it — before you move on to something else. It’s an essential part of your role to ensure that your organization has the program delivery capability it needs to implement your strategy.

Video produced by TED and Brightline.