Brightline's Principle #4 – Leverage insight on customers and competitors

Don’t forget to look outside!

Continue to monitor customer needs, collect competitor insight, and monitor the market landscape for major risks, unknowns, and dependencies. Advantage in the market flows to those who excel at gaining new insights from an ever-changing business environment and quickly responding with the right decisions and adjustments to both strategy design and delivery.

Video produced by TED and Brightline.