The Digital Transformation Playbook

Digital transformation has become an imperative. In today’s fast-paced, digital-first world, businesses of all sizes and industries must embrace digital technologies to stay competitive and relevant.

Ultimately, digital transformation is about driving business growth and success by the use of technology. It is about finding new and innovative ways to deliver value to your customers and to stay ahead of the competition. With the right tools, strategies, and mindset, you can emerge stronger and more competitive than ever before.

The Digital Transformation Playbook: What You Need to Know and Do is an anthology of insights from leading industry experts and thought leaders who share their knowledge on digital transformation with the rest of the world. It is an indispensable guide for you and your organization as you embark on the exciting digital transformation journey.

What’s new in the Second Edition

• Immersive format and design: An engaging new layout to enhance your reading experience.
• Key takeaways: Gain actionable insights with summarized key points after each article.
• Reflective Questions and Exercises: Deepen your understanding and application of concepts with tailored prompts.
• Streamlined categorization: Articles are now organized for easier navigation and comprehension.
• Acknowledgments Section: Catalogue of contributors who make this invaluable resource possible.

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Table of Contents

• Foreword
  Pierre Le Manh

1. The Digital Transformation Imperative
   Emil Andersson, Tahirou Assane Oumarou, and Tony O'Driscoll
2. Walk Before You Run: A Learning Curve in Digital Transformation
   Didier Bonnet
3. Are You Willing and Ready to Embrace AI
   Antonio Nieto-Rodriguez and Ricardo Viana Vargas
4. The Why of Digital Transformation
   Martin Reeves and Adam Job
5. Overcoming the Resistance to Behavioral Change
   Kaihan Krippendorff
6. The Heart of Digital Transformation
   Scott D. Anthony and Paul Cobban
7. Rethinking Business for the Digital Age
   Shekhar Tankhiwale and Habeeb Mahboob
8. How Established Companies Can Surf New Tech Waves
   Elisa Farri and Fabio Veronese
9. Preempting Digital Disruption: The Nightmare Competitor Contest
   Kurt Matzler, Christian Stadler, and Julia Hautz
10. Disrupting the Disruptors: How Human Capital Makes or Breaks Digital Innovation
    Ricardo Viana Vargas
11. The Five Questions to Answer in Your Digitalization Strategy
    Josef Oehmen and Udo Hielscher
12. Transformation in a Digital World
    Robin Speculand
13. Beyond Digital: Beyond Digital: Why Reimagination Is the New Execution
    Terence Mauri
14. How to Design and Unlock the Strategic Value of Your Transformation Office
    Andrew Schuster, Karsten Kuhrmeier, Julie McClean, and Samuel Pownall
15. Joint Action Model
    Janka Krings-Klebe and Jörg Schreiner
16. Innovation at Speed at Scale: Competing in the Digital Era with the Flywheel Operating Model
    Charles Gildehaus, David Allred, Allison Bailey, Amanda Luther, and Sesh Iyer
17. Securing Innovation and Antifragility as Part of Your Digital Transformation Strategy
    Vincenzo Corvello and Annika Steiber
18. Pipelines to Platforms to Protocols: Reconfiguring Value and Redesigning Markets
    Sangeet Paul Choudary
19. The Digital Transformation of Industrial Firms
    Annika Steiber
20. AI-Powered ESG: Our Chance to Make a Real Difference?
    Terence Tse, Mark Esposito, and Danny Goh
21. Citizen Development: Bridging the Gap Between the Business and IT
    Dalibor Ninkovic and Laura Faughtenberry

• Acknowledgments

Foreword

Digital transformation has become an imperative. In today’s fast-paced, digital-first world, businesses of all sizes and industries must embrace digital technologies in order to stay competitive and relevant. This is true for a small business in Oregon just as much as it is for a large corporation in South Korea.

Successful digital transformation is a journey that requires a deep understanding of both technology and people. It is not just about investing in the latest tech tools but about finding the right technology for your business and then using it to transform your processes, people, and culture. The Digital Transformation Playbook: What You Need to Know and Do, created by the Brightline^® Initiative of Project Management Institute and Thinkers50, offers a selection of insights and experiences from world-leading thinkers, as well as practical tools and frameworks to help leaders to deal with this complex and demanding process.

While digital transformation can lead to growth, scale, efficiency, and expansion for businesses of all sizes, it requires a commitment to learning and experimentation and the ability to adapt and pivot as needed. You will also need to consider the impact that digital technologies will have on your organization. Ultimately, digital transformation is about driving business growth and success by use of technology. It is about finding new and innovative ways to deliver value to your customers and to stay ahead of the competition. With the right tools, strategies, and mindset, you can emerge stronger and more competitive than ever before.

I believe The Digital Transformation Playbook: What You Need to Know and Do will be a valuable resource for you and your organization as you embark on this exciting and challenging journey.

Pierre Le Manh
President and CEO, Project Management Institute